The second workshop in the video presentation skills training follows on from the first workshop, Workshop 1, part 1 – filming one minute video pitches without training.
For this element of the video presentation skills training, we collaborated with Student Enterprise and Employability (SEE).
Pei-Chin Tay, Student Development Officer, gave a talk about elevator pitches. She showed some examples of video elevator pitches, and introduced SEED Fund, where you can get up to £5,000 for your business idea – the submission process includes a 1 minute video pitch.
Here are the slides from the presentation. It covered topics such as:
- What is an elevator pitch?
- When to use it
- Why is it important?
- Insights from the SEED Fund – showing a few videos and talking about the things that work and don’t work
- What sort of content should you put in there?
- How to improve
- Video with 5 tips for elevator pitches from Shell Live Wire
Pei-Chin provided this template as an example of how to create an elevator pitch:
[name of company] is a [type of company] specialising in [industry/discipline], particularly in areas of [industry/discipline].
Our primary aim is to provide [unique products/services] to [profile of customers] through [unique approaches] because
We are [professionals] with expertise in [specific skills/experience]. We are passionate about…
Here’s an example of a SEED Fund video pitch that Pei-Chin discussed.
And her five steps to a successful elevator pitch were:
1. Keep it short – 1-2 mins long, people lose focus if you overburden them, use clear succinct information
2. Make people listen to you – hook them in with relevant info
3. Your idea is important but so are, you are a sound investment too
4. Use props such as a sample of your product – let people see the idea for themselves
5. Practice – you’ll get better with practice
The next blog post, Workshop 2, part 2 – exercises to practice video presentations, describes the exercises that the participants did to put these tips into practice.